Meghan Markle, the Duchess of Sussex, has made a notable return to Instagram after a five-year hiatus. On January 1, 2025, she launched a new account under the handle @meghan, marking her reentry into the social media landscape.
Her inaugural post features a serene video, captured by her husband, Prince Harry. In the footage, Meghan is seen running barefoot along a picturesque beach in Montecito, California, where the couple resides. She playfully writes "2025" in the sand, symbolizing a fresh start for the new year.
The video is accompanied by the natural sounds of the ocean, creating an intimate and reflective atmosphere.
This move signifies Meghan's intent to reconnect with global communities and share updates on her personal projects. Prior to her marriage in 2018, she maintained a significant online presence, including a lifestyle blog called "The Tig" and an Instagram account with over 3 million followers, both of which she deactivated upon joining the British royal family.
Since stepping back from their senior royal roles in 2020, Meghan and Harry have focused on various initiatives through their nonprofit organization, The Archewell Foundation. Their return to social media, particularly Meghan's personal account, suggests a renewed approach to public engagement, allowing for more direct communication with their audience.
The couple's reemergence on social platforms has been met with enthusiasm from fans and followers, eager to gain insights into their endeavors and personal lives. Meghan's return to Instagram is seen as a strategic move to establish her individual brand, distinct from her royal associations, and to engage with a broader audience on her own terms.